The specialty foods retailer just announced it has taken space for a ninth location—the fifth for the DFW area—on the southeast corner of Royal Lane and Preston Road in the Preston Oaks shopping center. The 30,000-square-foot space is currently occupied by Borders, but the chain announced recently it is closing that location.
“Research has shown us, and many of our customers have told us, that while we’re a destination store—people will drive 10, 30, even more than 100 miles to shop with us—they’d like us to be more accessible, closer to home,” says Stephen Butt, Senior Vice President of Central Market H-E-B.
“By adding a new, neighborhood-friendly store design to our portfolio, we can start to better respond to our customers’ interests. We believe this is a new way to bring Central Market’s offerings to more customers in the future.”
Butt explains the company has been looking at real estate around the state, hoping to find the perfect location to launch its new store concept.
“We’ve searched for quite a long time for just the right location,” says Butt. “In my experience, it seems a location this special, with such an influential and active community surrounding it, is truly a rare find.”
As with its previous eight stores, the company promises the new location will have its own personality and will be designed especially for the neighborhood it will serve.
Shoppers can expect the dazzling food and drink assortment that has become the hallmark of the award-winning grocer. The procurement team at Central Market is already at work to bring new items for customers’ adventures in food.
“We’ve begun traveling for new ideas, design inspiration and food finds to bring to the new store,” says Chief Merchant David Lusk. “Customers can expect to see our most popular items, such as artisan-made breads and desserts and a wide variety of daily meal options created by Central Market chefs, as well as our signature best quality produce, meat, seafood and unique staples.”
The company expects to staff the store with an estimated 200 food-savvy, customer service-oriented Partners (as Central Market and H-E-B employees are known), who will help create an outstanding shopping experience for our customers.
“This is the newest generation of our Central Market brand, with many new possibilities to re-imagine what we already do well: create the world’s most fun and exciting food shopping experience, in a store that doubles as a community gathering space,” Butt says.
This newest Central Market store is currently slated to open just before the holiday season.